Blog Series | Four Core Values of a Great Real Estate Agency – Quality #3: Marketing & Technology:
As the real estate industry changes, more and more importance is being placed on an agency’s marketing abilities and use of technology. In an age where more than 90% of home buyers start their search online, a good real estate agency should have the prestigious online presence needed to capture the right buyers. Furthermore, a quality agency needs to have the technology resources available to both buyers and sellers to make communication a seamless process.
Sellers: A great real estate agency should have a global online presence that allows buyers to, quickly and easily, find and view your property. An excellent agency should also be immediately available to potential buyers through the use of technology. Dale Sorensen Real Estate, Inc., takes marketing to an innovative level by partnering with affiliates, Mayfair International Realty, Luxury Real Estate, Luxury Portfolio and Leading Real Estate Companies of the World the largest international networks of independent real estate brokers specializing in extraordinary real estate services to successfully market properties locally, nationally and internationally.
Buyers: While it may not seem like technology and marketing innovation would be important to the purchase of a home, in reality, it is. Particularly in luxury real estate, where many buyers and investors are purchasing from outside of the immediate area, ease of communication is a necessity. From sending interactive video tours of properties to emailing available listings, you’d be surprised how much technology is involved in purchasing a property.